Video reblogged from Tumblr Staff with 40,404 notes
An upgrade, years in the making…
When we imagined Tumblr more than seven years ago, we dreamed of offering creators a new canvas. Every post would be a raw look through the author’s eyes and mind. We imagined the interface disappearing as these subjects came to life.
For years, this vision was challenged by limits in browser technology and an increasingly daunting set of Tumblr features to support. But today, we take a huge step.
After months of careful crafting, we’ve reduced creation on Tumblr to its essence, while carrying over every single feature and making room for some BIG new ones (like completely customizable drag-and-drop photoset creation, faster uploads, and inline reblogging!). We can’t wait for you to try it.
Ok, this looks awesome, let’s test it out! Weeee
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I Bolded and Italicized the obvious-est part.